Baileys Chocolat Luxe

A new innovation for Diageo, how to suspend real Belgian chocolate in delicious Baileys liquid.

A new temptation for Baileys and chocolate lovers alike.

Released and sampled in limited quantities to drive the desire for discovery.

Baileys is as much a part of Christmas as crackers and cranberry sauce.

getting Christmas "right" means making sure you complete the perfect Christmas shopping list.

It's not perfect without Baileys and it's not perfect without you.

People love Baileys, when its rolled out at Christmas it's met with delight.

But in store, in a black bottle on dark shelves, shoppers forget the deliciousness of the liquid within.

How best to remind them? Release it from the bottle of course.